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East Passyunk (pronounced Pash-yunk) Avenue cuts a diagonal swath across South Philadelphia. You can still find plenty of First Communion dress shops here, but in the past five years indie boutiques and contemporary restaurants have opened along the Avenue at dizzying speed. 

Until a few years ago, East Passyunk Avenue, the heavily Italian-American commercial corridor that runs through South Philadelphia, was mainly known for its warring cheese steak emporiums, Geno's and Pat's.